Laura Martin CadenceSEO

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Most of the time, when you think about SEO, your mind likely focuses on keywords and backlinks. While these two aspects are crucial for ranking well in search engines, there’s a lot more that needs to be considered when optimizing your website. SEO for SaaS platforms plays an essential role…


content is king

“Content is King!” You’ll hear that saying repeatedly — however, your B2B marketing team must understand that not all content is created equal. A B2B content marketing strategy is quite different from the typical B2C content marketing strategy due to the vast difference between audience members.

Before diving into building…


As a content creator, you already understand just how important it is to present expert, authoritative, and trustworthy content to your readers. Sure, while the words you put onto the canvas are crucial, one element often put on the backburner (or ignored altogether) is links. …


Business to Business Marketing Strategy

While the number one priority for any brand is to do good for the community or their audience, you cannot do any good unless you are making a profit. These profits ensure that your brand can effectively bring the needed solutions to your audience and when they need it the…


Digital marketing is an absolute must for B2B and B2C marketing teams. However, trying to decide where to spend your marketing budget can be rather tricky. What works for some doesn’t necessarily work out for others. …


When some marketing teams hear the term PPC marketing, they cringe a little bit. That’s because they’ve been groomed to believe that PPC marketing is an ineffective marketing tactic that will simply tank your brand’s credibility. While many B2C consumers may not prefer the use of PPC ads, the same…


If you’re interested in the advantages of creating a B2B e-commerce website, then you’re looking to drive sales and increase your profits. However, when it comes to creating your storefront, you need to understand some significant differences between your customers and the typical B2C consumer.

B2B E-Commerce vs. B2C E-Commerce Website: What is the Difference?

Before diving into the advantages…


When it comes to your digital marketing efforts, have you ever asked yourself, “why is content marketing important for B2B companies?”

Well, if you have, you’re not alone!

Why is Content Marketing Important for B2B Companies?

If you’ve been wondering about the benefits of B2B content marketing, then you’ll want to check out these reasons why it’s worth…


For many marketing professionals, content is the same no matter which way you approach it. Unfortunately, that’s a poor approach to content marketing. That’s because there is a difference between B2B and B2C content marketing.

Defining B2B vs. B2C

Let’s first address the elephant in the room. Before you can talk about the difference…


Thought leadership content is a term that, while not new, has been popping up quite a bit in the marketing universe as of late. When you think of a thought leader, you probably invasion someone that’s likely been on a TED Talk or some other influential being, such as Seth…

Laura Martin CadenceSEO

Digital Marketing Professional with years of experience helping companies grow their brands and companies

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